NEW YORK, January 16, 2019 – Hearst Autos today announced two promotions within Jumpstart Automotive Media, its in-market sales division. Sam Shanahan has been named Midwest director and Kyle Taylor has been elevated to East Coast director. The announcement was made by Hearst Autos President and Chief Revenue Officer Nick Matarazzo, to whom they will report.
Shanahan, who was formerly an account director, is based in the Royal Oak, MI, office of Hearst Autos. Taylor, who was promoted from integrated sales director, is based in the division’s New York City office.
Shanahan and Taylor join West Coast Director Lori Mertz in leading in-market revenue generation for Jumpstart’s high-performance advertising solutions both at the national level and regionally.
Hearst Autos encompasses Car and Driver, Road & Track, Jumpstart Automotive Media, and all automotive editorial, sales and marketing functions for Hearst Magazines, offering a full-funnel solution for auto manufacturers and dealers to guide shoppers from inspiration to purchase.
About Hearst Magazines
Hearst Magazines is a unit of Hearst, a leading global, diversified media, information and services company with more than 360 businesses. Hearst Magazines is one of the world’s largest publishers of magazine media across all platforms, with print and digital assets reaching a combined audience of 146 million readers and site visitors each month, including over 73 percent of all women and more than three-quarters of millennial women in the country. The company publishes more than 300 editions and 240 websites around the world, with 27 titles in the U.S. The division also operates iCrossing, a global, full-service digital marketing agency, and CDS Global, a business process provider. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner in the publishing services company PubWorX.
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