Xcelerate

DESKTOP / MOBILE

Xcelerate Desktop Wireframe Image

Deliverables & Specifications

LAUNCH UNIT SPECIFICATIONS
HEADLINE 3-5 headlines
Max 120 characters w/spaces (each)
Best practice: include long and short options
PREVIEW IMAGE 800px wide (16:9 ratio)
72dpi | Max 1MB each JPG (preferred) | PNG
Best practice: provide minimum of 5 images
TRACKING 1x1
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
NOTES

Outside traffic drivers allowed

Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative

Not subject to viewability measurement

SPONSORED CONTENT PAGE SPECIFICATIONS
LOGO 200 x 80 px
Transparent PNG
ARTICLE COPY Max 2500 words
Best practice: 500 words
VIDEO YouTube | Vimeo URL
Auto-play (available on Desktop)
Click to Play (Desktop | Mobile)
IMAGES 800px wide (16:9 ratio)
72dpi | Max 1MB each JPG (preferred) | PNG
Best practice: Max 10
CTA URL
Click tracker
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
NOTES

Outside traffic drivers allowed

Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative

Not subject to viewability measurement