Deliverables & Specifications
| HEADLINE | Max 30 characters w/spaces |
| SUB-HEAD | Max 40 characters w/spaces |
| VEHICLE IMAGE |
Image: Format: |
| SITE AND OEM URLS | Link 1: Research & Reviews* (site specific) One (1) click tracker Links 2 and 3: Advertiser Defined Text: Max 20 characters w/ spaces (each) Two (2) destination urls Two (2) click trackers *Link provided by Hearst Autos. Will be specific to the website the ad displays upon. |
| LEGAL COPY (OPTIONAL) | Max 225 characters w/spaces (appears on rollover) |
| TRACKING | 1x1 impression pixel |
| ASSET DELIVERY | 8 business days prior to campaign launch |
| AD SERVER |
Site |
| NOTES | Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative |