SUGGESTIVE SELLING

Spark consideration early in the shopping process by showcasing your OEM model as the prime example of an entire category.

DELIVERABLES & SPECIFICATIONS

DESKTOP / MOBILE

Spec Value
VEHICLE NAME Text: Make & Model (15 characters w/ spaces)
VEHICLE IMAGE (JELLYBEAN)

Image (1 each of):

- Left – 300x115 @ 72 dpi

- Left Three Quarters (3/4) View – 210x115 @ 72 dpi

Format: Transparent PNG (preferred) | GIF | EPS

Cropping Examples (checkered = transparent area):


Example A - 210 x 115


Example A - 300 x 115
LOGO

250x250px @ 72 dpi
Transparent PNG (preferred) | GIF | EPS
TRACKING 1x1 One (1) Click Tag
ASSET DELIVERY 15 business days prior to campaign launch
Ad Server Site
CATEGORIES FOR SPONSORSHIP

EV, Hybrid, SUV, Crossover, Truck, Luxury

Notes

Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative

Spec Value
HERO IMAGE SIZE

Desktop: 643x247px

Tablet: 412x247px

Mobile (retina): 750x466px

All images must include the following:
- 'Advertisement' Slug in top left corner
- Headline & Subhead
- CTA
HEADLINE & SUBHEAD

We recommend our clients add their brand messaging here.

10 word maximum
CTA 4 word maximum

HERO IMAGE SPECIFICATIONS

Spec Value
SEGMENT IAB MEDIA Desktop: 728x90, 300x250, 300x600
Mobile: 300x250, 320x50

MEDIA