Suggestive Selling

DESKTOP / MOBILE

Suggestive Selling Desktop Wireframe Image

Deliverables & Specifications

VEHICLE IMAGE (JELLYBEAN)

Text: Make & Model (15 characters w/ spaces)

Image (1 each of):
Left – 300x115 @ 72 dpi
Left Three Quarters (3/4) View – 210x115 @ 72 dpi

Format: Transparent PNG (preferred) | GIF | EPS

Cropping Examples (red = transparent area):

Suggestive Selling - White Space Example A
Example A - 300x115
Suggestive Selling 3/4 - Whitespace Example A
Example A - 210x115
Suggestive Selling - Whitespace Example B
Example B - 300x115
Suggestive Selling 3/4 - Whitespace Example B
Example B - 210x115
LOGO 250x250px @ 72 dpi Transparent PNG (preferred) | GIF | EPS
TRACKING 1x1
One (1) Click Tag
ASSET DELIVERY 15 business days prior to campaign launch
AD SERVER Site
CATEGORIES FOR SPONSORSHIP

Certified Pre-Owned (CPO)
Convertible
Coupe
Crossover
Hybrid/Electric
Luxury
Sedan
Sports Car
SUV
Truck
Van
Wagon

NOTES Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative
HERO IMAGE SPECIFICATIONS
HERO IMAGE SIZE

Desktop: 643x247px
Tablet: 412x247px  
Mobile (retina): 750x466px                    

All images must include the following:
- 'Advertisement' Slug in top left corner
- Headline & Subhead
- CTA

'ADVERTISEMENT' SLUG Font: Helvetica, Normal; Color #FFF
Box: Color #000, 60% Transparency
Box Size: 28x94px; mobile retina 188x56px
HEADLINE & SUBHEAD We recommend our clients add their brand messaging here

10 word maximum
CTA 4 word maximum
MEDIA
SEGMENT IAB MEDIA

Desktop: 970x250, 300x250, Spotlight, 300x600
Mobile: 300x250, 320x50