
Deliverables & Specifications
MODEL NAME | 25 characters with spaces |
MARKETING COPY | 165 characters with spaces. Text only appear on certain width sizes. |
VEHICLE IMAGE |
Image (1 each of): Format: |
SITE AND OEM URLS |
CTA 1: Research model page* (site specific) is supplied by Hearst Autos CTA 2: Advertiser site page is supplied by Advertiser
Clickable Image: Destination url |
TRACKING | 1x1 impression pixel and Click Tags, one per CTA and Clickable Image (see above) |
ASSET DELIVERY | 8 business days prior to campaign launch |
AD SERVER |
Site |
NOTES | Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative Not subject to viewability measurement |