Pre-Roll Video

DESKTOP

Pre-Roll Video Desktop Wireframe Image

Deliverables & Specifications

AD COMPONENTS :15 Pre-Roll / :15 VAST Pre-Roll
FILE TYPE MPEG-4 (MP4), MOV or AVI
DIMENSIONS Desktop: Min 1280x720 / Mobile: 640x360
INSERTION POINT Pre-roll only
MAX FPS 15, 25, 30 fps
VIDEO TARGET BIT RATE Low Resolution:  500-700 kbps
Medium Resolution (Standard):  700-1500 kbps
High Resolution (Hi-Def): 1500-2500 kbps for 720p, 2500-3500 kbps for 1080p
VIDEO CODEC H.264
ASPECT RATIO 16:9
CLICK EVENT Both the video window and companion ad may be clickable with links to advertiser site
COMPANION AD Yes, 300x250
VIDEO LENGTH

15 sec preferred (30 Sec acceptable) - if video is longer than 15 sec, then the "event='skip'" (skippable) flag must be present on the VAST tag.

AUDIO CODEC AAC-LC or HE-AACv1
AUDIO BIT RATE 128-192 kbps for AAC-LC
64-128 kbps for HE-AACv1
AUDIO LEVELS Volume should be normalized to -23 dDBFS

Guidelines

PRE-ROLL ASSET DELIVERY

10 business days prior to campaign launch

Ad Server: Site

1x1 Impression Tracker/Click-through URL

If video is longer than 15 sec, it must be configured as skippable

VAST PRE-ROLL ASSET DELIVERY

10 business days prior to campaign launch

Ad Server: Third-Party

Companion Units must be included in VAST XML
BT requires JAM tracking pixel implementation within VAST

If video is longer than 15 sec, then the "event='skip'" (skippable) flag must be present on the VAST tag

NOTES

All creative tags and accompanying technologies being served by the tags must be SSL Compliant (HTTPS)

FPS and Bit rate: Use lowest value that looks acceptable to help reduce file size

Link to IAB guidelines for more detailed specs: Digital Video In-Stream Ad Format Guidelines