Deliverables & Specifications
| LAUNCH UNIT SPECIFICATIONS | |
|---|---|
| HEADLINE | 3-5 headlines Max 120 characters w/spaces (each) Best practice: include long and short options |
| PREVIEW IMAGE | 16:9 ratio and 1:1 ratio 72dpi | Max 1MB each JPG (preferred) | PNG Best practice: provide a minimum of 5 images |
| TRACKING | 1x1 |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| NOTES |
Outside traffic drivers allowed |
| SPONSORED CONTENT PAGE SPECIFICATIONS | |
| LOGO | 200 x 80 px Transparent PNG |
| ARTICLE COPY | Max 2500 words Best practice: 500 words |
| VIDEO | YouTube | Vimeo URL Auto-play (available on Desktop) Click to Play (Desktop | Mobile) |
| IMAGES | 800px wide (16:9 ratio) 72dpi | Max 1MB each JPG (preferred) | PNG Best practice: Max 10 |
| CTA | URL Click tracker |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| NOTES |
Outside traffic drivers allowed |