Deliverables & Specifications
|Initial Load||Max 50K|
|Max time | loops allowed||Animation = 5 sec per loop
Loops = up to 3 times
|Video||Video is not allowed|
|Static | Rich Media||Site (Static) or Third-Party (RM)|
Hearst Autos Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines
|Hot Spot Limitations||40%|
|Host-initiated File Requests||15 file requests max during initial file load and host-initiated sub-loads. Host-initiated file requests only available for expansion units.|
|User-initiated File Requests||Unlimited|
|SSL Compliance||All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS)|
Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration.
|THIRD PARTY TAGS||
|Border||1 pixel black border on all banners|
|Backup Image||Static | max 50K GIF | PNG | JPG|
|Audio & Video||Initiated on click or tap | pause/stop function clearly visible. Video not allowed for this unit.|
|ASSET DELIVERY||10 business days prior to campaign launch.
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative.
|AD SERVER||Site (Static) or Third Party (RM)|