Deliverables & Specifications
|Max time | loops allowed
|Animation = 5 sec per loop
Loops = up to 3 times
|Video is not allowed
|Static | Rich Media
|Site (Static) or Third-Party (RM)
Hearst Autos Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines
|Hot Spot Limitations
|Host-initiated File Requests
|15 file requests max during initial file load and host-initiated sub-loads. Host-initiated file requests only available for expansion units.
|User-initiated File Requests
|All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS)
Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration.
|THIRD PARTY TAGS
|1 pixel black border on all banners
|Static | max 50K GIF | PNG | JPG
|Audio & Video
|Initiated on click or tap | pause/stop function clearly visible. Video not allowed for this unit.
|10 business days prior to campaign launch.
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative.
|Site (Static) or Third Party (RM)