
Deliverables & Specifications
Initial Load | Max 50K |
User-initiated Load | Unlimited |
Max time | loops allowed | Animation = 5 sec per loop Loops = up to 3 times |
Video | Video is not allowed |
Static | Rich Media | Site (Static) or Third-Party (RM) |
VIEWABILITY |
Hearst Autos Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines |
Technical Requirements | |
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Hot Spot Limitations | 40% |
Host-initiated File Requests | 15 file requests max during initial file load and host-initiated sub-loads. Host-initiated file requests only available for expansion units. |
User-initiated File Requests | Unlimited |
SSL Compliance | All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS) |
Shared Libraries |
Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration. |
THIRD PARTY TAGS |
All DCM tags must Include internal redirect (INRED) tags along with the Javascript and iFrame tags
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CREATIVE REQUIREMENTS | |
Border | 1 pixel black border on all banners |
Backup Image | Static | max 50K GIF | PNG | JPG |
Audio & Video | Initiated on click or tap | pause/stop function clearly visible. Video not allowed for this unit. |
Guidelines
ASSET DELIVERY | 10 business days prior to campaign launch. Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative. |
AD SERVER | Site (Static) or Third Party (RM) |