Drive deeper engagement via embedded 360-degree vehicle imagery and interactive tooltips that demonstrate vehicle features in a more immersive way than ever before.
Deliverables & Specifications
| BPOV CONTENT SPECIFICATIONS | |
|---|---|
| PREVIEW IMAGE |
3 – 5 images |
| LOGO | Max 200x80px high / transparent PNG | JPG | GIF |
| HEADLINE |
3 – 5 headlines |
| PREVIEW TEXT | Minimum 100 – 300 characters w/spaces |
| SUB-HEADLINE |
Max 85 characters w/spaces |
| BODY TEXT | Max 500 characters w/spaces |
| CTA COPY | Max 30 characters w/spaces |
| TRACKING | One 1x1 impression pixel and one click tracker |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| AD SERVER | Site |
| 360 IMAGE MODULE | |
| OVERVIEW | The 360 image module displays 360 interior and exterior images (non-360 images can also be displayed) with up to 4 hotspots that, upon click, open feature images. |
| HOTSPOT LOCATION | Hearst Autos will insert up to four (4) hotspots on 360 image. Advertiser provides hotspot location on image with associated featured image information. |
| HOTSPOT COLOR |
Fill Color Border Color |
| 360 IMAGE SPECIFICATIONS | |
| 360 INTERIOR TEMPLATE |
360 Image (equirectangular only) |
| 360 EXTERIOR TEMPLATE |
360 exterior is made up of a sequence of images. Please keep in mind: The size and performance will depend on how many images you have in the sequence. Min size per image 1024x1024px |
| STATIC IMAGE INTERIOR OR EXTERIOR |
1200px width at 16:9 ratio |
| TRACKING | One click tracker |
| HOTSPOT FEATURE IMAGE SPECIFICATIONS | |
| FEATURE IMAGE |
Up to 4 feature images allowed |
| HEADLINE | 80 characters w/spaces |
| LEGAL (Optional) | 150 characters w/spaces |
| CTA |
Character Color Background Color |
| TRACKING | One click tracker for each feature |