Automotive Marketing and Media Join Together With Hispanic Audience and Content
San Francisco, CA—March 27, 2019 — Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with Autoproyecto.com as its newest publishing partner. Autoproyecto is the largest, most-trusted Hispanic automotive information resource in the U.S., providing Spanish-language content in the form of vehicle reviews, news, and buying tips for new and used car purchases.
Based in Los Angeles, CA,Autoproyecto.com is operated by Autoproyecto LLC, the largest cross-platform producer and distributor of Spanish-language automotive content across the web, TV, Over-The-Top (OTT) and newspapers. After launching the site in 2013, Autoproyecto shifted its content strategy to be video-first, further supporting the in-market shopper on the path to purchase. Producing both short-form content that is ideal for desktop or mobile consumption, and long-form content made to be enjoyed on Autoproyecto TV on Apple TV, Roku, and Amazon Fire channels, Autoproyecto reaches Hispanic auto shoppers across the largest media outlets today.
A division of Hearst Autos, Jumpstart reaches more than 20 million in-market shoppers each month and delivers high-performing advertising solutions to nearly every OEM in the U.S. "Our diverse portfolio of in-market sites has allowed us to reach shoppers along their entire purchase journey, helping to inform and guide them to the right car for their next purchase," said Hearst Autos CEO, Matt Sanchez. "Our advertising solutions, combined with the expansive Spanish-language content and audience that Autoproyecto.com offers, will give manufacturers access to a crucial demographic that is underserved today."
"Since its inception, Autoproyecto.com had been dedicated to building a robust Spanish-language content offering that serves the in-market Hispanic consumer," said Autoproyecto CEO and founder, Camilo Alfaro. "Our partnership with Jumpstart will allow us to focus on diversifying content, growing our audience, and further developing products while Jumpstart will provide auto advertisers more access to this extremely valuable audience of car shoppers."
Autoproyecto.com is the only independent and privately owned in-market Spanish language automotive consumer website providing U.S. Hispanics with the latest automotive news, tips and reviews that assist in the purchase of a new/used vehicle. The site also operates its own automotive channel, Autoproyecto TV on OTT (Apple TV, Roku and Amazon Fire TV). The site is operated by Autoproyecto LLC, based in Los Angeles, California. @Autoproyecto
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, LeftLaneNews.com, CarBuzz, CarStory, VehicleHistory.com, iSeeCars, and Autoproyecto.com. JumpstartAuto.com, @JumpstartAuto