SUGGESTIVE SELLING
Spark consideration early in the shopping process by showcasing your OEM model as the prime example of an entire category.
DELIVERABLES & SPECIFICATIONS
DESKTOP / MOBILE
| Spec | Value |
|---|---|
| VEHICLE NAME | Text: Make & Model (15 characters w/ spaces) |
| VEHICLE IMAGE (JELLYBEAN) |
Image (1 each of): - Left – 300x115 @ 72 dpi - Left Three Quarters (3/4) View – 210x115 @ 72 dpi Format: Transparent PNG (preferred) | GIF | EPS Cropping Examples (checkered = transparent area): |
| LOGO |
250x250px @ 72 dpi |
| TRACKING | 1x1 One (1) Click Tag |
| ASSET DELIVERY | 15 business days prior to campaign launch |
| Ad Server | Site |
| CATEGORIES FOR SPONSORSHIP |
EV, Hybrid, SUV, Crossover, Truck, Luxury |
| Notes |
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative |
SUPER HERO DELIVERABLES & SPECIFICATIONS
| Spec | Value |
|---|---|
| DIMENSIONS | Responsive Full-width x 450px |
| DESKTOP | Yes |
| TABLET | Yes |
| MOBILE | Yes |
| MAX FILE SIZE | 900k desktop, 750k mobile |
| MAX INITIAL FILE LOAD SIZE | 400k Desktop, 350K mobile |
| SUBSEQUENT LOAD MAXIMUM |
N/A |
| HOST-INITIATED VIDEO (AUTO) | N/A |
| USER-INITIATED VIDEO | N/A |
| REQUIRED ASSETS | NOTE: This is a custom built unit with various functionalities. Please work with your Activation Manager for assets required for a particular format.
General Guidelines of what will be required are below (may vary based on format type, see note above): - Brand Guidelines Design Files: PSD (Must be compatible with Adobe CC 2017) - Logo: AI / EPS Imagery: JPEG / TIF 300 DPI Print Resolution Preferred - Font Files: OTF or TTF format - Video: MOV / MP4 1920x1080 Large Format Preferred, :30s (:15s or under recommended) - Intended Destination URL |
| SERVED BY OPTIONS | Site Served; Site Served w/3rd-party 1x1 |
| FUNCTIONALITY AND CAVEATS | Video Caveats: (these will be flagged in QA process if not met)
*When the unit is in-view the entire video will auto-play on mute. If a user interacts with the video controls or unmute button, the video will play from the beginning with sound. *Video must include: Play, Pause, Mute *Video length :15s recommended (:30s max) *Videos up to 40M can be uploaded to the Celtra platform. Celtra will optimize the video size per each device based on internet speed. Video Player Specs Formats: JPG, PNG, Secured Vendor Tag, MOV, MP4, Quicktime Codec: H264 (100%) File Size: Unlimited Resolution: 1920x1080 or 4K Quality uncompressed or 100% Frame rate: 24-30fps
Full Frame Video Specs Please provide all raw video sizes below +1920x1080 or 4k resolution Mobile: 414x450px (320x450 safe view)** Tablet: 1000x450px (600x450 safe view)** Desktop: 1920x450 (1280x450 safe view)** + 1280x450 (1000x450 safe view)** ** The safe zone is where all necessary elements must be contained such as logo, copy, CTA, etc.
If client provided, the Super Hero must be full-width and stretch to fill the entire available horizontal space in all viewports. |
| ACCEPTED TRACKING: BRAND SAFETY |
Yes |
| ACCEPTED TRACKING: STUDY / ATTRIBUTION PIXELS | Yes |
| ACCEPTED TRACKING: VIEWABILITY | No |
| Spec | Value |
|---|---|
| SEGMENT IAB MEDIA | Desktop: 728x90, 300x250, 300x600 Mobile: 300x250, 320x50 |