BILLBOARD
Be it standard or rich media, let your brand creative shine with this high-impact unit across one or more of our Hearst Autos sites.
DELIVERABLES & SPECIFICATIONS
970 X 250
| Spec | Value |
|---|---|
| INITIAL LOAD | Max 200K |
| USER-INITIATED LOAD | Unlimited |
| MAX TIME | LOOPS ALLOWED | Animation = 15 sec per loop Loops = Up to 3 times |
| FRAMES PER SECOND | 24 |
| CLICK TO PLAY (AUTO-PLAY) | Max 15-30 sec Host-initiated 1.1MB max User-initiated 2.2MB max |
| STATIC | RICH MEDIA | Site (Static) or Third Party (RM) |
| VIEWABILITY |
Hearst Autos Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines. |
| TECHNICAL REQUIREMENTS | |
| HOT SPOT LIMITATIONS | 40% |
| HOST-INITIATED FILE REQUESTS | 15 file requests max during initial file load and host-initiated sub-loads.
Host-initiated file requests only available for expansion units. |
| USER-INITIATED FILE REQUESTS | Unlimited |
| SSL COMPLIANCE | All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS) |
| SHARED LIBRARIES | Shared libraries are exempt from the ad's file weight calculation.
Shared library and their sources must be approved before exemption consideration. |
| THIRD-PARTY TAGS |
All DCM tags must include internal redirect (INRED) tags along with the Javascript and iFrame tags. All non-DCM mobile specific third-party tags must be MRAID enabled. |
| CREATIVE REQUIREMENTS | |
| BORDER | 1 pixel black border on all banners |
| BACKUP IMAGE | Static | max 100K GIF | PNG | JPG |
| AUDIO & VIDEO | Initiated on click or tap | pause/stop function clearly visible |
GUIDELINES
| ASSET DELIVERY | 10 business days prior to campaign launch.
Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative. |
| AD SERVER | Site (Static) or Third-Party (RM) |