Deliverables & Specifications
| INITIAL LOAD | Max 200K |
| HOST-INITIATED LOAD | 300K |
| USER-INITIATED LOAD | Unlimited |
| MAX TIME | LOOPS ALLOWED | Animation = 15 sec per loop Loops = up to 3 times |
| FRAMES PER SECOND | 24 |
| CLICK TO PLAY (AUTO-PLAY) | Max 15-30 sec Host-initiated 1.1MB max User-initiated 2.2MB max |
| STATIC | RICH MEDIA | Site (Static) or Third Party (RM) |
| VIEWABILITY |
Hearst Autos Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines |
| TECHNICAL REQUIREMENTS | |
|---|---|
| HOT SPOT LIMITATIONS | 40% |
| HOST-INITIATED FILE REQUESTS | 15 file requests max during initial file load and host-initiated sub-loads. Host-initiated file requests only available for expansion units. |
| USER-INITIATED FILE REQUESTS | Unlimited |
| SSL COMPLIANCE | All creative tags and accompanying technologies served by tags must be SSL Compliant (HTTPS) |
| SHARED LIBRARIES | Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration. |
| THIRD PARTY TAGS |
All DCM tags must Include internal redirect (INRED) tags along with the Javascript and iFrame tags
|
| CREATIVE REQUIREMENTS | |
| BORDER | 1 pixel black border on all banners |
| CLOSE BUTTON | Always present and clearly defined |
| BACKUP IMAGE | Static | max 100K GIF | PNG | JPG |
| AUDIO & VIDEO | Initiated on click or tap | pause/stop function clearly visible |
Guidelines
| ASSET DELIVERY |
10 business days prior to campaign launch. |
| AD SERVER | Site (Static) or Third-Party (RM) |