Deliverables & Specifications
| Initial Load | Max 200K |
| Host-initiated Load | 300K |
| User-initiated Load | Unlimited |
| Max time | loops allowed | Animation = 15 sec per loop Loops = up to 3 times |
| Frames per second | 24 |
| Click to Play (auto-play) allowed in expand panels |
Max 15-30 sec Host-Initiated 1.1MB max User-Initiated 2.2MB max |
| Static | Rich Media | Site (Static) or Third-Party (RM) |
| VIEWABILITY |
Hearst Autos Ad Specifications comply with IAB Display & Mobile Advertising Creative Format guidelines |
| Technical Requirements | |
|---|---|
| Hot Spot Limitations | 40% |
| Host-initiated File Requests | 15 file requests max during initial file load and host-initiated sub-loads. Host-initiated file requests only available for expansion units |
| User-initiated File Requests | Unlimited |
| SSL Compliance | All creative tags and accompanying technologies served by tags must be SSL compliant (HTTPS) |
| Shared Libraries |
Shared libraries are exempt from the ad's file weight calculation. Shared library and their sources must be approved before exemption consideration. |
| THIRD PARTY TAGS |
All DCM tags must Include internal redirect (INRED) tags along with the Javascript and iFrame tags
|
| CREATIVE REQUIREMENTS | |
| Border | 1 pixel black border on all banners |
| Close Button | Always present and clearly defined |
| Backup Image | Static | max 100K GIF | PNG | JPG |
| Audio & Video | Initiated on click or tap | pause/stop function clearly visible |
Guidelines
| ASSET DELIVERY | 10 business days prior to campaign launch. Hearst Autos will charge client for missed delivery of reserved inventory due to late or out-of-spec creative. |
| AD SERVER | Site (Static) or Third Party (RM) |