HEARST AUTOS ANNOUNCES THE TRACK CLUB
Membership Includes One-of-a-Kind Events, Exclusive Deals and R&T Magazine
NEW YORK, NY (August 3, 2020) – Hearst Autos has announced a new membership program for auto enthusiasts called The Track Club. Launching today, this three-tier membership offers one-of-a-kind experiences, benefits and events, plus R&T, the new premium automotive lifestyle magazine by Road & Track.
Members of The Track Club will have access to a new brand universe created for auto enthusiasts. They will be able to attend signature experiences including multi-day driving adventures around the world and the annual tests for Road & Track’s “Performance Car of the Year” and Car and Driver’s “10Best” awards. They will also be able to join R&T editors at major auto shows throughout the year and around the world to experience highly anticipated reveals before the general public. Digitally, they will dial into virtual conversations with automotive greats and cultural tastemakers like Mario Andretti and chef David Burke every month. And Track Club members will have access to VIP lounges at the most significant automotive events throughout the year, including The Quail at Monterey Car Week and the Amelia Island Concours d’Elegance.
Track Club members will also receive six issues of R&T, a high-gloss, high-impact deep dive into car culture and the lifestyle of the automotive enthusiast. Each collectible issue will be anchored in autos with immersive features and sharp writing on pursuits including food, wine, travel, and luxury goods.
The Track Club is built around three tiers:
- Paddock Tier ($75/year): R&T magazine (six issues/year), access to all digital content and online community, and paid access to members-only virtual experiences and live events.
- Grid Tier ($475/year): All Paddock benefits plus early access to members-only experiences, monthly virtual experiences, discounts on R&T merchandise, special benefits through travel and automotive partners, VIP visits, special benefits for existing Bring a Trailer members, and Welcome Box curated by R&T editors.
- Founders Tier ($975/year): Enhanced Grid benefits with first access to members-only experiences, premium Welcome Box curated by R&T editors, and opportunities to join R&T at events across the country (including Pebble Beach, Indy 500 and NY/LA Auto Shows), tours of R&T headquarters, exclusive track access, participation in Road & Track’s “Performance Car of the Year” and Car and Driver’s “10Best” testing.
Promotional partners for The Track Club are a growing list of global, national, and regional brands including Adobe Road Winery, Avants, Beach House Hotel, Boeschen Vineyards, Bring a Trailer, Carbon Auto Group, Car Lofts, Classic Car Club, Club Sportiva, Collector Car Vault, Dagne Dover, Drivers Club, Fast Toys Club, F1 Experiences, Gear Patrol, Graham Rahal Performance, KLaz Wine Collection, Lime Rock Park, MotorEnvy, The Motoring Club, National Corvette Museum, RClub Toronto, Reliable Carriers, REV’s Institute, Royce New York, Scribner’s Catskill Lodge, Simeone Foundation Museum, Silvercar, Troutbeck and WeatherTech Raceway Laguna Seca.
The Track Club and the new R&T magazine are part of a larger strategy for Hearst Autos. A push to expand into additional consumer touchpoints has been underway since 2019. In addition to print products, Hearst Autos recently acquired auction site Bring a Trailer and has launched a series of “Experiences,” including road-rally vacations in some of the country’s most-coveted driving destinations, e-racing competitions, and a car club for children ages 6 and up called R&T CREW, which has seen 150% growth in 2020. This has established Hearst Autos as a unique offering in the automotive marketplace with an ability to reach enthusiasts of every age through multiple touchpoints.
About Hearst Autos
As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners and enthusiasts to the information they need, the experiences they crave, and the stories they love – while connecting automotive marketers to this audience of unrivaled breadth and diversity. Hearst Autos’ in-house brands include Car and Driver, Road & Track, R&T, Canadian Blackbook, Autoweek, and R&T Crew, a subscription box for car-loving kids.
About Hearst Magazines
Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S., inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month — 70% of all millennials and 69% of all Gen Z, age 18+ (source: comScore/MRI 1-20/S19). The company publishes over 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher.
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